Golden Gems in St. Louis
Golden Gems was built in St. Louis, by St. Louisans, for a community that values creativity, inclusivity, and showing up for one another. From the beginning, our business has been shaped by the people who walk through our doors, attend our events, and support our work. We believe that small businesses have a responsibility — not to be perfect, but to be present.
Giving Back as a Practice
Golden Gems incorporates giving back into our everyday operations. Through monthly donation programs, special product launches, in‑store initiatives, and collaborations, we support organizations working on the ground in our community.
Our focus is on amplifying the work already being done and encouraging collective participation rather than individual perfection.
Supporting Women and LGBTQ+ Communities
As a women‑owned business, Golden Gems is especially committed to supporting women‑led organizations and LGBTQ+ communities in St. Louis and beyond. This commitment shows up through partnerships, fundraising efforts, and intentional programming throughout the year.
A Space for Connection
Beyond retail, Golden Gems creates spaces for people to gather, celebrate, and connect. Through pop‑ups, events, workshops, and collaborations, we aim to make our spaces feel welcoming, joyful, and alive.
We believe community is built through shared experiences: laughter, creativity, music, conversation, and care.
Looking Forward
Golden Gems continues to grow alongside the city that shaped it. As we evolve, our commitment remains the same: to design meaningful products, support our community, and build something honest, creative, and resilient in St. Louis.
We’re proud of where we come from and excited about where we’re going.
Golden Gems + HIDDEN GEM COMMITMENT
We donate monthly to organizations that enrich our diverse community in St. Louis.
At Golden Gems, customers can purchase beaded jewelry made by our employees and family members, which 100% of the proceeds is donated. In addition, Golden Gems will donate a minimum of $300 each month to our Gems Give Back partner.
Hidden Gems will donate $1 from every Gems Give Back Cocktail to our selected non-profit monthly.
OUR CURRENT PARTNER:
YWCA METRO ST. LOUIS
YWCA Metro St. Louis provides a variety of crucial services for individuals and families: crisis intervention and housing for survivors of sexual and domestic violence, Head Start and Early Head Start education and support services, and programs that promote career readiness as a strategy to achieve economic empowerment.
2019-2026 Recipients
ACLU of MO
Arch City Defenders
Artists First
Beyond Housing
Black Girls Do Stem
Black Hills Bail & Legal Defense Fund
Black Lives Matter
Care STL
City Greens Market
Everytown for Gun Safety
Gateway to Hope
Girls in the Know
Girls on the Run
Healing Action
Hope Clinic
Independence Center
International Institute of St. Louis
Keyway: Center for Diversion & Reentry
Leukemia & Lymphoma Society
Metro Trans Umbrella Group
MO Abortion Fund
Monarch Immigrant Services
Nova Ukraine
Pianos For The People
Planned Parenthood
Queer Trans People of Color
Rung for Women
Safe Connections
Southern Poverty Law Center
St. Louis Arc
St. Louis Breastfeeding Coalition
Stray Rescue STL
Sydney Stoner VS Stage IV
Tenth Life
The Loveland Foundation
The M.I.C.A. Project
The Trevor Project
The Veteran’s Community Project
The Women’s Safe House
To Write Love On Her Arms
United Way
Until Freedom
YWCA of MOA