Golden Gems | St. Louis–Based Lifestyle Brand
Golden Gems is a St. Louis–based lifestyle brand built on one simple belief: there’s a badass inside everyone.
Founded in 2016 by sisters Susan Logsdon and Amanda Helman, Golden Gems began with a small collection of handmade products, a shared love of design, and a desire to create things that felt bold, affirming, and unapologetically human. What started as late nights and a handful of products has grown into a multi‑location St. Louis business that includes retail shops, a warehouse and headquarters, and a bar concept designed to bring people together.
At its core, Golden Gems exists to inspire people to take up space, trust themselves, and live life on their own terms. We design and curate products that serve as small but powerful reminders: to breathe, to be brave, to laugh, and to keep going.
Rooted in St. Louis
Golden Gems is proudly based in St. Louis, Missouri. Our flagship retail store, warehouse, and creative headquarters are located in the city, where our small team designs, develops, ships, and celebrates everything we make.
Being a St. Louis business shapes how we operate. We believe in showing up for our community, supporting local organizations, collaborating with fellow creatives, and contributing to the culture of the city that has supported us from the beginning.
What We Make
Golden Gems designs and sells lifestyle goods including apparel, accessories, stationery, candles, and home décor. Every product is created with intention - blending humor, honesty, nostalgia, and a little bit of rebellion.
Our designs are meant to feel personal. Sometimes they’re subtle reminders. Sometimes they’re loud declarations. Always, they’re rooted in authenticity and self‑expression.
Women‑Owned, Community‑Driven
Golden Gems is a women‑owned small business led by sisters who believe that creativity and care can coexist with ambition.
Giving back is built into how we operate. Through ongoing donations, fundraising initiatives, collaborations, and in‑store programs, Golden Gems supports organizations that uplift women, LGBTQ+ communities, and local causes in St. Louis and beyond. Our goal is not perfection, it’s participation.
More Than a Shop
Golden Gems is more than a place to buy things. It’s a space for connection, creativity, and joy.
From pop‑ups and events to collaborations and community gatherings, we believe life isn’t easy so we might as well make it fun. We’re here to make cool shit, take no shit, and build something meaningful along the way.