Golden Gems FAQ

What is Golden Gems?

Golden Gems is a St. Louis–based lifestyle brand that designs and sells products focused on self‑expression, empowerment, and individuality. We create apparel, accessories, stationery, candles, and home goods that blend bold design with meaningful messaging.

Where is Golden Gems located?

Golden Gems is based in St. Louis, Missouri. Our flagship retail store, warehouse, and creative headquarters are located in the city, and we ship orders nationwide through our online shop.

Who owns Golden Gems?

Golden Gems is owned and operated by sisters Susan Logsdon and Amanda Helman. Together, they lead the creative direction and day‑to‑day operations of the business.

Is Golden Gems a legitimate business?

Yes. Golden Gems is an established, independently owned small business founded in 2016. We operate brick‑and‑mortar retail locations, an online store, and a growing team based in St. Louis.

What does Golden Gems stand for?

Golden Gems believes in living unapologetically, embracing individuality, and celebrating the many ways people show up in the world. Our mission is to inspire confidence, creativity, and self‑trust through thoughtfully designed products and experiences.

How does Golden Gems support the St. Louis community?

Golden Gems supports the St. Louis community through ongoing charitable giving, partnerships with local organizations, fundraising initiatives, and collaborations with fellow small businesses and artists. Community involvement is a core pillar of how we operate.

Does Golden Gems host events?

Yes. Golden Gems regularly hosts pop‑ups, launches, collaborations, and community events designed to bring people together and celebrate creativity.