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ABOUT THE COLOR COLLECTION

TAKE THE COLOR QUIZ

It's hot to go.

PRIDE COLLECTION

Queer summer 2024 is here, so put on a song with a f*cking beat, get your life together, pick out some new favorite tees, and live your queer fantasy, y'all.

SHOP ALL PRIDE

WE LOVE SEEING HOW YOU WEAR US!

MIDWEST HONEY TEE

SHOP MIDWEST HONEY TEE

MEET ME IN ST. LOUIS TEE

SHOP MMSTL TEE

KEEP ABORTION LEGAL TEE

SHOP THE SWEATSHIRT

CUSTOMER REVIEWS

★★★★★

New Signature Scent

My best friend let me sample her roller ball of Rebel and I knew immediately that I had to get the full size bottle. Incredible longevity without being overpowering, it even lasts through a shower. Very feminine but also suits my tomboy personality just as well. Try it, you’ll love it!

Alia
La Grande, OR
★★★★★
Tessa
Omaha, NE
★★★★★

Dark rose, plum and peppercorn.

On me the scent is like nothing I can describe. One thing about these Golden Gem’s perfumes, not only do they last forever on you, but they turn into different scents the longer you wear them. I wish I could describe it but I can’t. Perhaps I can only say that, to me, the plum turns the rose into candy, and the peppercorn tempers the sweetness.

Cindy
Nibley, UT
★★★★★

i love the color of this green + all the little silver stars throughout!
be more delulu !!

Jessica
St. Louis, MO
★★★★★

this is my favorite go-to perfume especially for the summer time. it smells so sweet and fresh, and after wearing it all day I can still smell jt on me! seriously one of the best perfumes I've had in a while! I definitely will be purchasing another when I run out.

Nyah
Belleville, IL
★★★★★

I'm slowly building an insane collection of Golden Gems keytags but so very happy to add this cutie to it!

Jay
St. Louis, MO

GOLDEN GEMS GIVES BACK

JULY DONATION RECIPIENT: HEALING ACTION

Part of being a badass means giving back, so we do this by raising awareness, donating money, time and resources through community involvement and collaborations.

Check out our GG Gives Back page for our donation history.

More Info

be you. no apologies.